This morning we attended the Pink Ribbon Walk in Hyderabad, the kick-off event for Breast Cancer Awareness month. It was a short two-kilometer walk and we were surprised at the number of people who participated.
In India the rate of detection is so low that the majority of women who have breast cancer aren't diagnosed until such a late stage that it is usually terminal. In Western countries it's easy for women to talk about their health. But remember a couple of centuries ago, when (male) doctors in the West had no idea what was going on with women's health? In India, because of the conservative culture, it's more difficult for women to discuss health problems with their doctors. It's more difficult for them to seek out treatment because of a lack of trained specialists. And then it's nearly impossible to pay for medical bills. Here in Hyderabad, KIMS (Krishna Institute of Medical Sciences), the organizer of the Pink Ribbon Campaign, is working with corporations and charities to get free and low-cost mammograms and treatments to the women who need them.
The press was mad for Muffin, especially once she got a hold of a sign. This is one time I didn't mind all the photos. If her little mug on the front page of the newspaper helps raise awareness it will be worth it.